ATTENTION: BEFORE YOU READ THE ABSTRACT OR CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420 EFFECTS OF PROMOTION IN MARKETING EVALUATION OF AN ENTERPRISE ABSTRACT There exists a significant relationship between an enterprise’s advertising/promotion spending and its contemporaneous financial significance and evaluation. Academic studies have indicated that about 90% of Small Medium Enterprises’ (SME`s) development is hampered by their limited financial resources, which, in relation to this study extends to failure to engage in the rather expensive and sometimes overlooked practice of advertising. The purpose of the study was to thus examine the...