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PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPED IN THE
BANKING INDUSTRY 1999-2004
PERFORMANCE EVALUATION OF NEW PRODUCTS DEVELOPED IN THE
BANKING INDUSTRY 1999-2004
ABSTRACT
This research studied performance evaluation of new product
developed in the banking industry from 1999- 2004. In this research work, the
researcher chooses four of the products and measures the extents to which they
have been able to satisfy the customers. The products selected are, smart card,
international money transfer, and educational scheme and integrated banking
network transaction.
Data for this
research were collected through questionnaires and intervenes by banks customer
and the review of existing literature on the topic using systematic random
procedure and descriptive method of research. The data so collected were
analyzed using the simple percentage and formulated hypothesis were testing
with chi square (x2) method.
Some of the findings
the performance can be measured in terms of accessibility, speed, timelines,
simplicity and reliability. Customers who patronize the new products are
Marjory those who want money transfer both locally and internationally,
customer’s device high level of satisfaction from the new products. Inadequate
infrastructure level in our banking industry and high cost of installing them
contributed to the problem of the new products. Based on the findings the
following were recommended banks should come together and establish a common
data communication sateuite to minimum constant problems.
A parallel
organization that was supplying electricity in competition with NEPA be allowed
to evolve so that efficient supply electricity can be ensured. Finally, since
this study alone cannot be exhaustive of this vital subject, it is recommended
for further studies.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY.
The history of banking in Nigeria dates back to pre-
independence period, the establishment of banking was motivated by the urge on
the part of government to inculcate banking culture in the people and the
desire of the people themselves to means of making financial intermediation
easy, in the recent time between 1999- 2004 a lot of techniques are used by
bankers to facilitate customers services and customers satisfaction which has
had to the introduction of the new products developed in the banking industry.
These new products
developed in the banking industry today revolves around electronics banking and
information technology, as a result of this, the researcher seeks to study the
performance and evaluation of the new products developed in the banking
industries between (1999-2004).
1.2 STATEMENT OF THE PROBLEM
This research is designed to find out the performance and
evaluation of the new products developed in evaluation of the banking industry
between 1999-2004. Therefore the statement of the problem in the research work
remain thus to what extent has the new product in the banking industry today
been able to meet customers satisfaction.
In looking at the
statement of the problem need to bear in mind that some customers needs that
are peculiar to their own circumstance while some for reason that could be
general. The ability of this new product in the banking industry is to meet
customers needs and facilities their satisfaction to determine is to meet
efficiency.
1.3 OBJECTIVE OF THE STUDY
In the view of the problem identified the study will achieve
the following objectives.
1. To identify the
delivery strategies of the products and services in our bank.
2. To find out if
the new products developed by bank is convenient to customers.
3. To find out if
these new products developed by bank satisfies customers needs.
HOW TO RECEIVE PROJECT
MATERIAL(S)
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paying the appropriate amount (#5,000) into our bank Account below, send the
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