THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS (A CASE STUDY OOF CARITAS STUDENTS, ENUGU).
ATTENTION:
BEFORE YOU READ THE ABSTRACT OR
CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK
YOU!
INFORMATION:
YOU CAN GET THE COMPLETE
PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL
INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS
PAGE. OR YOU CAN CALL: 08068231953, 08168759420
THE INFLUENCE OF WESTERN TELEVISION
PROGRAMMES ON THE CULTURAL VALUES OF
(A CASE STUDY OOF CARITAS STUDENTS,
TABLE OF CONTENTS
Cover
Page - - - - - - - - - i
Title
Page - - - - - - - - - ii
Approval
Page - - - - - - - - - iii
Dedication
- - - - - - - - - iv
Acknowledgement
- - - - - - - - v
Table
of Contents - - - - - - - - vi
Abstract
- - - - - - - - - vii
CHAPTER
INTRODUCTION
1.1 Background of the Study - - - - - 1
1.2 Statement of the Research Problem - - - - 2
1.3
Objective of the Study - - - - - - 3
1.4
Significance of the Study - - - - - 3
1.5 Research Question - - - - - - - 3
1.6
Research Hypothesis - - - - - - 4
1.7 Scope/Delimitation of the Study - - - - 4
1.8
Assumption of the Study - - - - - 4
1.9 Limitation of the Study - - - - - 5
1.10 Conceptional and Operational Definition - - - 5
CHAPTER TWO
LITERATURE REVIEW
2.1
Sources of Literature - - - - - - 6
2.2 Review of Relevant Literature - - - - - 6
2.3 Theoretical Framework - - - - - - 12
2.4 Summary of the Literature - - - - - 14
CHPATER THREE
METHODOLOGY
3.1
Research Design - - - - - - - 16
3.2 Area of the Study - - - - - - 16
3.3 Population of the Study - - - - - - 16
3.4 Research Sample and Sampling Technique - - 17
3.5 Instrument used for Data Collection - - - 17
3.6
Validity
of the Instrument - - - - - 18
3.7 Method of Collecting Data - - - - - 18
3.8
Method of Data Analysis - - - - - - 18
CHAPTER FOUR
4.1
Date Analysis and Presentation - - - - 39
4.2 Hypotheses Testing - - - - -- - - 47
4.3
Discussion of Findings - - - - - - 52
CHAPTER FIVE
5.1 Summary - - - - - - - - 58
5.2
Recommendation - - - - - - - 59
6.3 Conclusion - - - - - - -- - 61
6.4 Suggestion for further Studies - - - - 63
ABSTRACT
This study
probes the impact which Tv has on the cultural values of the
CHAPTER ONE
INTRODUCTION
1.1
BACKGROUND
OF THE STUDY
This study is on The
Influence Of Western Television Programmes On The Cultural Values Of Nigerian Youths
using Caritas
University Students as
a case study. The term culture has been defined differently by different
people. The different definitions attached to culture are based on the
differences in the orientation of the people.
According
to Ekeh (1989), culture is construct used in an attempt to analyze and
integrate events and ideas in broad spectrum of areas of society. Jekayinka
(2002), states that from wider perspective, culture includes the total
repertoire of human action which are socially transmitted from generation to
generation. Obiora (2002), says the transformation of culture is gradual and
not sudden. He (2002), contends that culture is a continuous process of change.
It changes exactly the same way as the human being change. It is dynamic,
learned, acquired,
transmitted or diffused through contact or means of communication flow from
generation to another. The Nigerian
culture is observed to be fading out as a result of the acceptance and
adaptation of the modernist’s solution on to underdevelopment. One of such
theories which relates to this subtle method of assault international
communication is given by Lerner (1956).
In
his concept of “empathy”, Lerner states that the inhabitants of third world
nations must learn to empathize with the West
for modern transformation of their societies to be possible. Schramm (1964), on
the other hand, developed an interesting model in which he equates the level of
social development of communication to various nations. Access to these modern
mass media (Radio, Television, films, telephone, and newspapers) is linked to
individual modernity.
The
television programmes
include:
1.
Depiction of sex
2.
Violence
3. Drug
and Alcohol used
a.
Vulgar Language – behaviours.
Etc. that most parents do not want their children to imitate.
Studies
have been found by early adolescence that the average Nigerian children have watched
thousands of dramatized murders and countless other acts of violence on
television (www.encarta.com).
For many years, psychologists have debated the question of whether watching
violence on Tv have detrimental effects on children. A number of experiments
both inside and outside the laboratory have found evidence that viewing Tv
violence is relayed to increased aggression in children.
Nigerians as exemplified by trends in
Enugu Metropolis where Western
exports of television entertainment, information are shown in NTA Enugu, ESBS
Television, Minaj Channel, Cartoon Network, ESPN –“Expanded Sports programmes
Network” channel provided by various satellite transmission operators as DSTV, Multi – Choice, Music
television, Euro – sports, etc. Have raised Nigerians eyebrows to such Western television programmes.
Thereby, making them to behave like them, associate with them and even speaks
like them. Even our generation that is shown on NTA Enugu and the youth
perspective on ESBS are presented by youth and replete with music video of Western origin dominated by
rape stars as (Late) Tupac,
1.2
STATEMENT
OF THE RESEARCH PROBLEM
The
influence of Western
television programmes on the cultural values of Nigerian youths have been said
to be a serious problem facing Nigerians. Some of these problems are:
1.
Inadequate policy to guard the
youths towards Western
Tv programmes.
2.
There is an erosion of the
cultural values.
3.
The imitation of Western cultures especially the
American cultures.
4.
The Nigerian youths are faced with brain
wash.
Therefore,
if the above problems are not been taking care off, it will lead to a total
destruction of the Nigerians culture.
1.3
OBJECTIVE
OF THE STUDY
The
researcher’s objective is to conduct an in-depth research on the influence of Western television programmes
on the cultural values of the Nigerian
youths with an insight to determine its implication to the cultural values of
Nigerian
youths are:
1.
To show how the contents of Western television programme
affects
2.
To examines its pervasive
impact on the cultural values of
3.
To know how to isolate Western television programmes
from
1.4
SIGNIFICANCE
OF THE STUDY
1.
The research will help in
possible dilution, domination and finally absorption of the African/Nigerian culture which until the
present has been characterized with good neighbourliness, respect for elders,
virtuousness, community orientation and collectivism.
2.
It will enable the government
and policy makers to put adequate measures in place to check the movement of Western television programmes
into
3.
It will help remove the idea
of imitating Western
cultures or ways of life from
4.
The conduct of this research
will enable the government to know what role the media can play in the
development of a country and therefore, harness the mass media especially Tv in
the democratic process and development process in general.
1.5
RESEARCH
QUESTIONS
The
research questions are arranged questions meant to be asked by the researcher
and receives a feedback (answer) from a respondent. For a researcher to achieve
her aim, the following question should be used.
1.
Do Nigerian youths expose themselves more
to Tv than other media?
2.
Do they prefer Western Tv programmes to
locally produced ones and why if yes?
3.
Do Nigerian youths identify more with
locally or foreign Tv stars as models?
4.
Will improvement of local
Tv/movies industries improve Nigerian
youths preference for local Tv product?
1.6
RESEARCH
HYPOTHESES
1.
Hi: More exposure to Tv lead to identification of Western
Tv
stars as models
Ho: More exposure to Tv do not lead to identification of
Western Tv stars as models.
2.
Hii: The improvement of local
Tv /movies industries will
increase
Nigerian
youths preference for local Tv product.
Ho:
The improvement of local Tv/ movies industries will not
increase
Nigerian
youths preference for local Tv
product.
1.7
SCOPE/DELIMITATION
OF THE STUDY
The
scope of this study is to find out how the Western Television Programmes affect the Cultural Values of Nigerian Youths
using
The
institution is been noted for a constant influence of Western television programs on
their cultural values. Hence, the need for choosing the institution as a case
study commenced.
In
the cause of the research, oral interview were consulted on both staffs and
students of the institution. But the research depends more on the questionnaire
which were distributed to students and staffs and were completed and returned.
The researcher also consulted some textbooks, Newspapers and journals which
provided a lot of information pertaining to the study.
1.8
ASSUMPTIONS OF THE STUDY
The
following were the assumption of this study:
1.
A greater number of Nigerian University
Students watch Tv.
2.
Western Tv programmes have a
greater appeal to Nigerian
3.
That the programmes contents
of Western
Tv project symbiotic forms of social reality.
4.
The Western
Tv is having a greater acculturation on Nigerian University
Students in particular and on
Nigerian youths in general.
5.
That the improvement of local
Tv/ movies industries will change Nigerian
youths
attitudes towards Western
Tv programmes.
1.9
LIMITATION
OF THE STUDY
Though
this research work is on the influence of Western television programmes
on the cultural valves of Nigerian
youths. It is limited to Caritas University Students Amorji-nike,
1.10 CONCEPTIONAL AND OPERATIONAL
DEFINITIONS OF THE TERMS.
1.
Youth:
Conceptual: It means
young men and women.
Operational: It
is defined as students in various Universities
in
2.
Media:
Conceptual:
The means of giving news and opinions to large number of people.
Operational:
The media is operationalised as Tv. Broadcast used to generate or circulate
information to the public.
3.
Cultural
identify:
Conceptual:
it is the self definition, self perception and self- image of a person as a
member of a group exhibiting uniform culture that are consistent with the
values of that group.
Operational:
It is those commonly shares socio-political interpretation and meanings related
to the beliefs, norms, values, attitudes and behaviours within
4.
Cultural
dominance:
Conceptual:
This refers to nations of neocolonialism that uses policy and practice that
have effect to dominate the culture and affairs of less developed countries.
Operational:
it means the conscious and unconscious domination by Western Tv media on the media
system of
HOW TO RECEIVE PROJECT
MATERIAL(S)
After paying the appropriate
amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1)
Your project topics
(2)
Email Address
(3)
Payment Name
(4)
Teller Number
We
will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 0046579864
Bank:
GTBank.
OR
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 3139283609
Bank:
FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
https://projectmaterialsng.blogspot.com.ng/
https://foreasyprojectmaterials.blogspot.com.ng/
https://mypostumes.blogspot.com.ng/
https://myeasymaterials.blogspot.com.ng/
https://eazyprojectsmaterial.blogspot.com.ng/
https://easzprojectmaterial.blogspot.com.ng/
Comments
Post a Comment