THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU STATE)
ATTENTION:
BEFORE YOU READ THE ABSTRACT OR
CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK
YOU!
INFORMATION:
YOU CAN GET THE COMPLETE
PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL
INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS
PAGE. OR YOU CAN CALL: 08068231953, 08168759420
THE IMPACT
OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT IN ENUGU STATE
(A CASE STUDY OF NESTLE NIGERIA PLC ENUGU STATE)
ABSTRACT
Modern
Marketing companies are increasing recognizing the value of an effective
communication and promotion programme for their public. This includes beverage
industries. Their product encompasses vegetable commodities that significantly
affect our life’s. However, this product dealt on the “the impact of
promotional activities on the marketing of Golden Morn product in Enugu
metropolis. The was divided into five chapter. The chapter one contained the
introductory part of the project. Literature review, research design, data
presenting and analysis, conclusion and recommendation made up other four
chapters. The research made use of both primary and secondary data, structured
questionnaires were the methods used for the collection from textbook and
various research material. The research used population of 465072 selected
randomly. But using taro Yamani, a sample size of 400 was used. In chapter four
table and chi-square was used as a statistical tool for analyzing the data. In
which the recommended that the price of Golden Morn product should embark on
aggressive promotion activities and sales promotion to real their target
customers and reduce and the target customers and reduce an activities of competitors.
The concluded that they showed he used by the company to reduce the effect of
competitor and help to maintain stable price for their product.
CHAPTER ONE
INTRODUCTION
BACKGROUND
OF THE STUDY
One of the
major pillars of marketing is the provision of goods and services to satisfy
the needs and wants of the consumer data profit to the firm. Thus the provision
of product for the satisfaction of the consumer or customer is the focus of
marketing thereby making product a fundamental tool of marketing. But Ebue
(1990:1) stated that if your product, package it brilliantly, price it, rightly
distribute it well and position it to best meet the needs of customer you must
have wasted all the marteting skills if nobody knows you have those things.
your customers will only know through promotional activities.
it becomes
imperative that a firm must not only create high quality goods that meets the
expectations of the target market but tell success story. That is disseminate
information about the product attributed and benefits to the target market.
Adirika, Ebue and Nnolim (2006:35), see promotion as the component used by the
organization to inform, educate and persuade the market regarding the company’s
offerings:- advertising, personal selling sales promotion, publicity and public
relations are the major variable of promotional tools.
The myopic
thinking in Nigeria, that the money spent in promotional activities is a waste
should not crop up at all although, we are operating in a seller market where
companies can sell their goods and service even without adequacy promotion.
There is no guarantee that such a situation will continue forever. Promotion
like distribution is one of the elements of the firm marketing mix and it seeks
to inform the public of the availability of goods and services and their
communication and those in consumption. The need for product promotion can
often persuade and so can be a useful means to a desirable social change if
well utilized.
Modern
marketing companies are increasing, recognizing the value of an effective
communication and promotion programme for their entire public. This include
beverage industries for sometimes now is very lucrative, this has brought so
many beverage industries into their market, thus leading to competition
beverage industries should pay adequate attention to the issues that involve decision
making in designing an appropriate promotion strategies for survival. it is
because of the importance of promotion not only as tool for information the
company that the research tries to examine the impact of promotional activities
on marketing product.
STATEMENT OF
THE PROBLEM
Here, many
consumers do not patronize a company’s product when they are ignorant of its
existence. Insufficient and inadequate use of marketing communication tools
lead to low sales turnover. Given the competitive pressure attributable to
escalating cost, increased industrial concentration as the result of
acquisitions and mergers, the threat of product obsolescence inherent in
accelerating technological innovation. It is clear that promotional polices
have becomes questions of actuate importance to the manufacturer as well as the
marketer.
There has
been a sharp increase in the number of beverage products (both locally
fractured and imported) Thus leading to competition and this competition is
becoming fierce and cutthroat. In fact, the creation of an effective
promotional strategies would be an essential step towards creating a marketed.
PURPOSE OF
THE STUDY
These
objectives are;
To know how
effective each of the promotions has been increasing the beverage’s market shares
in Golden morn.
To know the
impact o each promotion such as advertising, sales promotion, personal selling
and publicity on the Gold morn;
To determine
the relationship between promotion and consumers patronage Golden morn income.
To determine
the impact of promotion and consumers awareness or marketing Golden morn in
Enugu metropolis.
Promotional
activities adopted by Golden morn in Enugu metropolis in increased sales
volume.
SIGNIFICANCE
OF THE STUDY
Promotion is
not complete until the golden morn ends up being consumed. The study will be of
great benefits to the industry as well as individuals. This study will help the
researcher appreciate how to use promotional activities in introducing and
increasing sales of any product. It will also enable the company gain their
confidence and goodwill. This study will help customers to improve their
standard of living as they had been made aware through promotion. It will
equally be of great benefits to readers and researchers and more over it will
widen their scope of understanding and knowledge of promotion.
RESEARCH
QUESTION
Does sales
promotion influence the buying habit of golden morn?
How do you
get to know about the golden morn Nigeria Plc?
Which of
these promotional activities have golden morn Nigeria Plc adopted?
SCOPE OF THE
STUDY
This study
is designed to examine promotional activities on the marketing of golden morn.
This study is restricted to Enugu State. it will cover the management staff and
consumers that are been exposed to the golden morn production.
This study
concentrated on the impact of promotion on the marketing of golden more product
performance with this particulars interest on golden morn.
The study
intends to figure out how the promotional tools techniques such as advertising
personal selling, sales promotion, publicity and public relation will be used
in proving the company’s performance with particular interest on marketing of
golden morn in Enugu metropolis
DEFINITION
OF THE TERMS
MARKETING
Marketing is
defined as human activity directed at satisfying needs and wants through
exchange process (Kotler, 1980:9).
PACKAGING
Packaging is
refers to as what is used to protect the product from damage shipping and
handling and to lesson spoilage if the product is exposed to air or other
elements.
DISTRIBUTION
Distribution:
the process of marketing and supplying goods to realtors especially.
COMMUNICATION
Communication:
According to Udeagha (2003:313) is the interchange of though, ideas and
information between two or more persons.
PROMOTION
Promotion:
This includes advertising sales promotion publicity, personal selling and
direct marketing (Adirika, 2007).
PRODUCT
Product: A
product is defined as a good services, or idea consisting of a bundle of
tangible and intangible attributes that satisfies consumers and received in
exchange for money or some other unit of value (Kolter 2005: 276)
FORMULATION
HYPOTHESIS
Ho: Promotional activities influence consumer
patronage of Golden Morn in Enugu metropolis
H1: Promotional activities does not influence
consumer patronage of Golden morn in Enugu metropolis
Ho: Promotional activities do increase market
share of golden morn in Enugu metropolis
H2: Promotional activities do not increased the
market share of Golden morn in Enugu metropolis.
Ho: Promotion activities help in achieving the
objective of Golden Morn.
H3: Promotion activities does not help in
achieving the objective of Golden Morn
HOW TO RECEIVE PROJECT
MATERIAL(S)
After paying the appropriate
amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1)
Your project topics
(2)
Email Address
(3)
Payment Name
(4)
Teller Number
We
will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 0046579864
Bank:
GTBank.
OR
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 3139283609
Bank:
FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
https://projectmaterialsng.blogspot.com.ng/
https://foreasyprojectmaterials.blogspot.com.ng/
https://mypostumes.blogspot.com.ng/
https://myeasymaterials.blogspot.com.ng/
https://eazyprojectsmaterial.blogspot.com.ng/
https://easzprojectmaterial.blogspot.com.ng/
Comments
Post a Comment