PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE)
ATTENTION:
BEFORE YOU READ THE ABSTRACT OR
CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK
YOU!
INFORMATION:
YOU CAN GET THE COMPLETE
PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL
INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS
PAGE. OR YOU CAN CALL: 08068231953, 08168759420
PRODUCT
PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF
PATERON ZOCHONIC P.Z ABA ABIA STATE)
ABSTRACT
This
research outline, new planning and development as a strategy for increase
market share with a particular reference to pateron Zochonic Plc, Aba and this
associated strategy.
The
induction part gives brief account of what product planning. The statement of
problem is to determine whether new product planning and development as a
strategy for increase market share, chapter two review some of the literature
terms used in this study in the opinion of William.
I Stanton
who defined product as a set of tangible and intangible attributes including
packages colour, price which the buyer may accept as offering some terms like
product life cycle product process were also reviewed.
Chapter
three deals with the method used to aim information and the procedure adopted
in collecting such data, which include area of study, population sample,
sampling techniques and sources of data.
TABLE OF
CONTENTS
TITLE PAGE –
– – – – – – – i
APPROVAL
PAGE – – – – – – – ii
DIDICATION –
– – – – – – – iii
ACKNOWLEDGEMENT
– – – – – – iv
ABSTRACT – –
– – – – – – v
CHAPTER ONE
1.0
Introduction
1.1
Background of the study
1.2
Statement of the problem
1.3
Objective of the study
1.4 Research
Questions
1.5
Significance of the study
1.6 Scope of
the study
1.7
Limitation of the study
1.8
Definition of terms
CHAPTER TWO
2.0
Literature review
2.1
Introduction
2.2 New
product planning and development Process
2.3 Idea
generation
2.4 Business
analysis
2.5 Concept
testing
2.6 Product
development
2.7 Product
test
2.8 Test
market
2.9 New
product development and planning as strategies for increase market share
CHAPTER
THREE
3.0 Research
methodology
4.0
Introduction
5.0 Research
design
6.0 Sources
data
7.0
Population and sample size
8.0 Sample
technique
9.0 Validity
and reliability of measuring instrument
CHAPTER FOUR
4.0
Presentation and analysis of data
4.1
Introduction
4.2
Presentation of data
4.3 Analysis
of data
4.4
Interpretation of results
CHAPTER FIVE
5.0 Summary,
conclusion and recommendation
5.1
Introduction
5.2 Summary
of Findings
5.3
Conclusion
5.4
Recommendation
Reference
Appendix
CHAPTER ONE
INTRODUCTION
When a firm
decides to go for a new product planning and development, there exist so many
reason for that. It might be to increase the product line or product
positioning, that is developing the image that a product project in relation to
competitive product and to the company or the product is no longer doing well
in the market due to age or out of data occasioned by consumer shift to more
recent innovation that offer superior values that is product obsolescence or to
increase the market share etc.. product planning and development life cycles
the progression product made from their introduction into the market of the
eventual decline before cleat,(product are like human being that passes through
a series of stages) each product we see today in the market is just one out of
thousands of product ideas that was able to satisfy the stages that takes place
in the sequences namely idea generation,
Idea
screening, business analysis, concept testing, product development, product
testing and test marketing, it should l hardly be necessary to explain that a
product or service is a problem solver, in the sense that it solves the
customers problem organization achieves its own objectivities.
Product is
what actually changes hands this clearly a subject of great importance.
The due of
what constitutes a product can be found in an examination of what it is that
customers appear to buy, He now over thirty years since THEO DORE LEVIT (1969)
in what is perhaps the known article on marketing over written (marketing
myopia) said that what customers want when they buy ¼ inch holes. When
customers buy a product, they are still buying a partial bundle or benefits
which they perceive as satisfying their own particular needs and want.
BACKGROUND
OF STUDY
The industry
had began in sierra leone, when Mr.G.B. Zochonic company limited which was
incorporated as a private company under the Liverpool and Manchester which has
remained the headquarters of the group ever since. The main business of the
company was active for many years in the export of west Africa produces such as
carton maize, coca, cassava, and of trading post throughout west Africa which
it serviced by operating four small costal sailing school net.
The first
branch in Nigeria was opened in Lagos in 1899, a branch was established in
calabar and by 1912 the company operates major branches in major cities tons of
the federation. The industry Ltd in 1960 and 1972sold 60% of the share to
Nigeria and 40% was held by no Nigerian. In 1992, it changed it name to PZ
industry Ltd and becomes a public liability company in 1993 and now it answers
PZ industries Plc with more than 100 employer’s staff strength. PZ Plc is
engaged in the production of confectionaries.
Pharmaceuticals
and thermo cool cooling system etc.
STATEMENT OF
THE PROBLEM
The high
failure rate of many new products is a testimony that product concept or
product notion is circulated in terms of consumer’s behavior. Many
manufacturing organization go into new product planning and development for
some reasons because it is not an easy task to carry out product planning and
development. Some of the problem in new product planning and strategies for
increase market share areas follows.
New product
planning and development is a strategy for increase market share.
There are
other strategies for increase market share.
The survival
of any manufacturing firm depending generally on adequate planning and
development.
New product
does not survive all the time in the market.
OBJECTIVES
OF THE STUDY
Manufacturing
organizations rely on the market for survival and growth in every other
business in enveloping a programme to reach its with the product or service
designed to satisfy the want and needs of the market.
Therefore
the purpose of the study aimed at finding out the appropriate processes
involved in the product planning and development.
It is also
aimed at highlighting the importance of product planning. It also looks into
the necessity of product planning and development as a strategy to increases
market share.
Finally it
is the aim of this work to identity the likely problems mentioned above and the
possible solution to the problem associated with the product planning and
development.
RESEAERCH
QUESTIONS
What type of
business organization does your firm belongs to?
What is the
objective of your firm?
What is the
nature of your company’s product?
What
channels of distribution does your firm operate?
What
strategy does your firm applied to increase its market share?
What is the
nature of your company’s market share?
what are the
reasons why your company wants to increase its market share’s
SIGNIFICANCE
OF THE STUDY
In a
depressed or low state of trade country like Nigeria where market is moving
from the sellers market to the buyer market, appropriate planning and
development of a product is of great importance to both the firm and the
society as a whole for an organization to effectively complete and get a better
share of the customer come in a fully buyer market, it must play and design a
product that will suit the needs and wants of consumers. The product we know is
a part of the marketing mix because it is a means of generating revenue for the
organization and a country as a whole.
Therefore,
with product planning and development organization might be also to satisfy
both the actual and potential consumers.
It will also
be a great use to the government advice sense that it will help them in going
achieve to the manufacturing organization on the social responsibilities of a
product to the country’s economy. It is also of great importance to marketing
practitioners in the application of marketing concept (to satisfy the need and
wants of the consumer at a profit). This will also enhance.
Profitability
on part of the manufactures who supplies consumers requirements. Finally the
significance of the study will be relevant to the firm under study since it
must complete with other firms in the same production have and must survive in
the market.
SCOPE OF THE
STUDY
The study is
based on new product planning and development as a state 99. for increase
market share la case study of patierron Zochonic Plc, Aba-Abia state, the data
collection phase of the research investigation is distinguished as primary and
secondary sources. Secondary sources consist of the already exist data and
should be examined first while primary data are the original data collected by
the research is to further existing knowledge about a concept, idea or theme.
This is the underlying reason why this research was initiated.
LIMITATION
OF THE STUDY
This study
is based on the product planning and development as strategies for in creased
market share (a case study of paterson Zochnic industries plc Aba). The data
collection phase of the research investigation which is distinguished as
primary and secondary sources. Secondary sources consists of the already
existing data and should be examined first while primary data are the original
data collected by the researcher him/herself. However, the researcher being a
graduating student was faced with
Insufficient
Capital: Here the researcher could not attain the desired scope and depth due
to capital handicap. This insufficient of fund and high cost of materials
militate against the project work. Besides high cost of transportation due to
the withdrawal of one subsidy prevented the research from visiting other
branches of the industries together with much needed primary and secondary
data.
Time
constraint: time give to complete the project work may not be enough to
carryout the research effectively. When any other research is to be complete
within a limited time, useful information either from primary or secondary data
that would have been collected many not be reached.
Bureaucratic
constraints: under this, limitation, concrete constraints: under this;
limitation, concrete attempts made to interview top official failed because of
red-tapism in handling officials’ engagement and procedures in releasing
required data official secrets of the company etc.
DEFINITION
OF TERMS
Some of the
terms and concepts marketers used in product planning and development include
new product, product line and product not.
PRODUCT: A
product is anything that can be offered to market for attention, acquisition,
use or consumption that might satisfy a want or need. William Stanton defined
product as a set of tangible and intangible attributes including facing,
colour, price, and manufacturing.
A product is
the entire thing offered to a products or services offered become
personalities, idea and organization as well.
NEW PRODUCT:
These are simply those products that are basic only different from the goods;
services and bundles of benefits already in existence in the market place.
PRODUCY
LINE: These are group of goods closely related either because they satisfy a
class of need or are used together or market through the same out let or fall
within a given years.
PRODUCT MIX:
Product mix is the aggregate of product offered for sale by a firm or business
unit. It is the set of all product line and items that a particular seller
offers for sale to the buyer.
PRODUCT
PLANNING: product planning is the evaluation of the range mix. Specification
and pricing of existing and new product in relation to product and future
market requirement and competition planning or product range and pricing to satisfy
company objective and specify the research design and development support
required.
PRODUCT
DEVELOPMENT: Product development is more limited term which encouragement the
technical activities of product research engineering and design etc.
MARKET SHARE:
Market share is a company’s sales expressed as the percentage of the total
market sales. Market share is the percentage or proportion of the total
available market or market segment that is being serviced.
HOW TO RECEIVE PROJECT
MATERIAL(S)
After paying the appropriate
amount (#5,000) into our bank Account below, send the following information to
08068231953 or 08168759420
(1)
Your project topics
(2)
Email Address
(3)
Payment Name
(4)
Teller Number
We
will send your material(s) after we receive bank alert
BANK ACCOUNTS
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 0046579864
Bank:
GTBank.
OR
Account
Name: AMUTAH DANIEL CHUKWUDI
Account
Number: 3139283609
Bank:
FIRST BANK
FOR MORE INFORMATION, CALL:
08068231953 or 08168759420
https://projectmaterialsng.blogspot.com.ng/
https://foreasyprojectmaterials.blogspot.com.ng/
https://mypostumes.blogspot.com.ng/
https://myeasymaterials.blogspot.com.ng/
https://eazyprojectsmaterial.blogspot.com.ng/
https://easzprojectmaterial.blogspot.com.ng/
Comments
Post a Comment