AN ANALYSIS OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOAP (A CASE STUDY OF ORANGE DRUG)
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AN ANALYSIS
OF IMPACT OF WAREHOUSING IN THE EFFICIENT DISTRIBUTION OF TOILET SOAP (A CASE
STUDY OF ORANGE DRUG)
ABSTRACT
Every
business will die if they don’t every business will die or lose its grounds on
the market if it does not recognise the effect of new trends. Business like
typewriters have given way for the new computers for their function, so its
either the producers of typewriter will go out of business or he if fast enough
to switch over to the new way of doing the same thing. The new life beverages
Nigeria ltd has followed a multi dimensional innovative proves in order to
attain the maximum patronage gut this plan is not well though out as more is
needed for the goal to be attained
CHAPTER ONE
INTRODUCTION
BACKGROUND
OF THE STUDY
Consumer
product innovation is a subject newly recognised to be vital to the future of
companies, even the government, realised the important of product innovation to
industries at large and its effect in the competitiveness of the Nigeria
industries in the world matters.
This is
because many of the high quality product needed by customers are been imported
by customers but the importation of these items does not help matter because of
government regulations and unstable nature of our economy. This problem can
only be solved if companies recognise the importance of innovation of new
product and develop their ability on innovation with government giving
assistant where and when necessary.
Further
more, all products has a life cycle, which dictates that some point there
usefulness will decline. Although there is substantial valuation in life cycle
by types and class of product.
A product
cannot be sustained for eternity and market emotions will work against its
immorality. In the light of this therefore, the need for consumer product
innovation by business firm cannot be over emphasised.
Demand is
increasingly dynamic and product life cycles are getting shorter, products’
life cycle if been comprised by accelerated research (William Stanton
fundamentals of marketing 6th edition London). For most business to survive in
the wave of all the social, economic, political and cultural changes blacking
the view of their horizons the must embark on product innovation. For a product
to effectively meet customers (need to reduce problems associated with decision
in distribution pricing, advertising and personal selling). A poorly innovated
product on the other hand create many problems for other decision areas in the
company.
Organisations
are always competing for survival in the market, growth in market shares,
product lines and mix. These are necessary strategies for survival and
attainment of over all objective of any corporate entity.
All this can
be achieved through consumer product innovation. Sales of successful new
product goes through a period of growth reaches a peak and eventually declining
maximum sales volume of any company is often reached only after competition
have entered the field and innovation becomes inevitable.
Moreso, the
period that institutions and firms face is such that causes some firms to wind
up or on the other hand periodically pay for it. This has made product
innovation necessary or inevitable.
Finally,
innovation can be highly productive but often a risky road to many companies
that are not aggressively alert to its possibilities.
New life
beverage Nigeria limited was incorporated in November 15th 1989 by Mr Ekeleze
Ezemon (managing director).
The
construction of the first factory commenced on 1990 and was completed on May
1993. In 1993, the factory for hot drink commenced and in the same year King
Edward brand, hot drink was launched into the Nigeria market. It begins to
produce its sound product King Edward whisky, honey wine, prince Mixon brandy,
Jubilee wine, century schnapp white schnapp etc. in 1994 August, there by
becoming of the bent two factories producing hot drink in the state at that
time.
New life
beverages Nigeria limited has an understanding with technical company limited
Lagos especially in the area of new improved production process and equipment,
research into raw materials constant assurance and innovation market
techniques.
STATEMENT OF
PROBLEMS
Recent
decline in the sales of the product of new life beverages Nigeria ltd.
Sleepily
decreasing profit.
Massive
staff retrenchment.
No new
product introduction or product modification for a long time.
Closure of
many depots.
PURPOSE OF
THE STUDY
To determine
Why life
beverages of Nigeria limited has been experiencing decline in the sales of its
product in recent time.
The ways in
which profit of the company can be increased significantly.
If a massive
staff retrenchment in the company was necessary.
The reason
proffered by the company for it’s full in new product introduction and
modification.
The benefits
the firm would drive from reopening some of its previously closed depot.
SIGNIFICANCE
OF THE STUDY
The study is
relevant because
It will
increase the awareness of executives of the need to the product innovation
process very seriously.
It will aid
research work in related areas such as marketing concept, product
differentiation, marketing mix and so on.
1.6 Research
questions
The following
questions were declared vital for this work
Why has life
beverages Nigeria ltd been experiencing decline in the sales of its products in
recent times?
How can the
profit of the company be increased significantly?
Was the
massive staff retrenchment in the company necessary?
What reasons
has the company given for its full in new product innovation and modification.
What benefit
will the firm drive from reopening some of its previously closed depot?
1.8 SCOPE OF
THE STUDY
The scope of this study is limited
product innovation and beverage industry.
1.9
DEFINITION OF TERMS
The terms
and there definitions are
ANSOFF
matrix: A model used strategic marketing planning. It maps out four potential
product market strategies eg market penetration, product development, market
development and classification.
Awareness:
Promotional activity (eg public relations) whose primary purpose is to increase
general knowledge of the company and its product and to make people feel more
positive towards them.
Focus group:
A small group of sample customers who are brought together into a group
discussion to measure their response to a marketing stimulus such as a new
product or brand.
Strategic
Business Unit (SBU): Is a unit of a firm that has a separate mission and
objectives which can be planned independently from other part of the firms.
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