IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION (A Study of National Archives Multipurpose Cooperative Society Ltd)
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IMPACT OF AGRICULTURAL MARKETING COOPERATIVE
ON SALES PROMOTION
(A Study of National Archives Multipurpose
Cooperative Society Ltd)
ABSTRACT
The impact of agricultural marketing cooperative
on sales promotion cannot be overemphasized. This has prompt the researcher to
carryout a research work on the subject matter, the research started by
introducing the subject matter in chapter one, background of the study,
objectives of the study, research question, statement of the problem the
significance of the study was also highlighted in this chapter. The researcher
reviewed the work of different authors in the chapter two, the concept of
cooperative, meaning of agricultural cooperative, the impact of agricultural
marketing cooperative on sales promotion, the role of agricultural cooperative
improving the intensive at farming activities. The researcher discussed the
method of gathering data, the data gathered were analyzed in chapter four.
Lastly, the researcher draw a summary of findings, conclusion in chapter five
and made some recommendations among which the researcher recommended that dishonest
leadership should be discouraged in cooperative ventures. This should be done
by putting in place, adequate checks and balances in the performances of such
members. Their excess should be properly controlled. Members who show an act of
dishonesty should be properly sanctioned and penalized according to the
stipulations of the cooperative law.
TABLE
OF CONTENTS
Title
Page - - - - - - - - - - i
Declaration - - - - - - - - - ii
Approval
page - - - - - - - - - iii
Dedication - - - - - - - - - - iv
Acknowledgement - - - - - - - - v
Abstract - - - - - - - - - - vi
Table
of Contents - - - - - - - - vii
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study - - - - - - 1
1.2 Statement of the Problem - - - - - - 3
1.3 Objectives of the Study - - - - - - 4
1.4 Research Question - - - - - - - 4
1.5 Significance of the Study - - - - - - 5
1.6 Scope of the Study - - - - - - - 6
1.7 Definition of Terms - - - - - - - 6
CHAPTER TWO: LITREATURE REVIEW
2.1 Introduction - - - - - - - - 8
2.2 Meaning of Cooperative Societies - - - - - 9
2.3 Concept of Agricultural Science - - - - - 10
2.4 Meaning of Agricultural Cooperative - - - - 10
2.5 Types of Agriculture Cooperative - - - - - 12
2.6 Objectives of Agricultural Cooperative - - - - 14
2.7 Problems of Agricultural Cooperative - - - - 15
2.8 Summary of Literature Review - - - - - 16
CHAPTER THREE: RESEARCH
METHODOLOGY
3.1
Introduction - - - - - - - - 17
3.2
Research Design - - - - - - - 17
3.3
Population of the
Study - - - - - - 18
3.4
Sample and Sampling
Procedures - - - - 18
3.5
Research
Instrumentation - - - - - - 19
3.5.1 Validity - - - - - - - - - 20
3.5.2 Reliability - - - - - - - - - 21
3.6
Procedure for the
Administration of the Instrument - 22
3.7
Method of Data
Presentation and Statistical Analysis - 23
3.8
Limitation of the
Study - - - - - - 23
CHAPTER FOUR:
DATA PRESENTATION AND SYATSITICAL ANALYSIS
4.1 Introduction - - - - - - - - 25
4.2 Respondents’ Bio – Data - - - - - - 25
4.3 Answering the Research Question - - - - 27
4.4 Summary of Findings - - - - - - - 34
4.5 Discussion of Findings - - - - - - 35
CHAPTER FIVE: SUMMARY, CONCLUSION AND
RECOMMENDATIONS
5.1
Introduction - - - - - - - - 37
5.2
Conclusion - - - - - - - - - 39
5.3
Recommendations - - - - - - - 39
5.4
Suggestions for
Further Research - - - - 41
References - - - - - - - - - 42
Appendix I - - - - - - - - - 43
Appendix II - - - - - - - - 44
CHAPTER
ONE
INTRODUCTION
1.1 Background of the Study
The
need of Agricultural marketing arises with the production of excess, over and
above consumption. This related to the concept of marketable surplus which is
defined as the proportion of the total output that is available for sale after
satisfying the producer. Consumption seed for next seasons planting. There is
however, an exemption in this concept; as certain agricultural commodities are
produced for meeting specific population need, this kolanut is widely grown in
the Southern part of the country, transported and sold to the people of the
Northern part of the country who relish the commodity. Marketing bridge the gap
between production and consumption. It brings together the impersonal forces of
supply and demand in respective of where the market is located. Therefore, one
is involve in marketing whether one grows yam, sells the tubers or process to
yam flour and sell it to the village or town market in the Southern part of the
country or receives supplies of grains, onions from the North.
Marketing
Cooperative are found in Nigeria to be performing unique functions towards the
development of Nigeria economic activities cooperative marketing could be a
dynamic forces in the process of economic development takes place, the
marketing system is expected to extend some influence on the social, political
and economic sphere of the society. This fact was supported by the World Bank
report of 1954 that ‘the cooperative movement can provide a valuable
organizational basis for agricultural development’ marketing cooperative also
serves as auxiliary cooperative.
Today,
marketing has assumed a very special position in cooperative movements this is
because, for any cooperative to function effectively. All must satisfy the
owners who have established it, the process of doing this by achieving the
cooperative goals then the society is buying the owners want respectively. All
together now brand types of cooperative societies have marketing function for
its major operational guide.
1.2 Statement of the Problem
Cooperative
Society serves as very strong tool which provides a favourable atmosphere for
the marketing of an agricultural product on sales promotion. The marketing that
cooperative society provides to their members include searching for a
favourable market for the farm produced of the farmers fixing to enable farmers
has optimum profit. However, the study will look into problem on how to
distribute work among members who consider themselves as equal. Furthermore,
the problem of how to maintain discipline, how to motivate member to work for
the society and how to achieve efficient management is to be insiders or
outsider, the problem especially is do the society hire outside person or do
members who will most likely not have the required training to manage the
society any how.
1.3 Objectives of the Study
i. To examine the impact of agricultural
marketing cooperatives on sales promotion.
ii. To determine the role of agricultural
cooperative in improving the intensive at farming activities.
iii.
To find out how
capital hinder agricultural cooperative development in the society.
1.4 Research Question
i. What are the impacts of agricultural
marketing cooperatives on sales promotion?
ii. What are the role of agricultural
cooperative in improving the intensives of farming activities?
iii.
How does low capital
hinder agricultural cooperative development in the society?
1.5 Significance of the Study
This
study is designed to help marketing cooperative societies over the problems
related on how to distribute work among members, and how to maintain discipline
and how to achieve efficient management.
The
research also intended to find possible solutions to the above mentioned
problems by giving recommendations on how to prevent the future occurrence. The
research aimed at finding the relevant contribution of cooperative society
toward the development of marketing in
At
the end of this research, the management of national achieves multi-purpose cooperative
society can consider the present problems facing the society. Scholars,
researchers and incoming student will benefit from these research work because
it will serve as a material to them with a view towards enhancing their
knowledge.
1.6 Scope of the Study
This
study will examine the impact of agricultural marketing cooperatives on sales
promotion. As a result, the product findings will be limited only to National
Archives Multi-Purpose Cooperative Society in Enugu, generalization can only be
made of similar society with the same characteristics as the subject matter.
1.7 Definition of Terms
- Cooperative Society: Is defined as
an autonomous association of persons untied voluntarily to meet their common
economic social and cultural needs and aspiration through a jointly owned and
democratic control enterprises (
- Member: This is the registered name
of the person belonging to a particular cooperative society.
- Organization: This is a group of
person with a specific purpose who plan themselves to work together and benefit
from their effort.
- Producer: This refers to the members
that produce the farm produce.
- Agricultural Cooperative: Those
cooperatives that are engaged in agricultural activities ranging from
production, processing to marketing of agricultural produce.
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